Strong Signals: mobile email marketing is connecting with consumers

Mobile email marketing is connecting with consumers The proliferation of smartphones has elevated email’s role in the always-connected consumer daily life.

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Consumers Want Special Treatment

Consumers who expect marketers to send them personalized communications also expect special treatment. They want to know about private sales, they want to know what will be on sale next...

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Personalization Preferences by Generation

Recent research has found that a consumer's desire for personalized communications varies depending on their age. In general, the younger the consumer, the more personalization they want and expect. This...

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