Strong Signals: mobile email marketing is connecting with consumers

Mobile email marketing is connecting with consumers The proliferation of smartphones has elevated email’s role in the always-connected consumer daily life.

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Personalization Preferences by Generation

Recent research has found that a consumer's desire for personalized communications varies depending on their age. In general, the younger the consumer, the more personalization they want and expect. This...

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Consumers Want Deals and Offers in E-mails

When asked what e-mail content they wanted to see when getting e-mail, consumers chose exclusive offers as number 1, and as number 2 they chose to get more information or...

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