Consumers Want Deals and Offers in E-mails

When asked what e-mail content they wanted to see when getting e-mail, consumers chose exclusive offers as number 1, and as number 2 they chose to get more information or...

Read More

People Want Behaviorally-Targeted E-mails

Overwhelmingly, consumers say they want e-mails that are relevant to them. Marketers have struggled to know how to fulfill this need. Of course, info on sales and promotions for products...

Read More