People Want Behaviorally-Targeted E-mails
Overwhelmingly, consumers say they want e-mails that are relevant to them. Marketers have struggled to know how to fulfill this need. Of course, info on sales and promotions for products...
2 posts categorized "Frequency"01/21/2011
08/06/2010
Why Your E-mails Don't Get Opened
As part of the Manifesto for E-mail Marketers report, one of the first questions asked was, "why don't you open e-mails?" The response was not surprising, as the answer has...
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