Personalization Preferences by Generation

Recent research has found that a consumer's desire for personalized communications varies depending on their age. In general, the younger the consumer, the more personalization they want and expect. This...

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Consumers Want Deals and Offers in E-mails

When asked what e-mail content they wanted to see when getting e-mail, consumers chose exclusive offers as number 1, and as number 2 they chose to get more information or...

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People Want Behaviorally-Targeted E-mails

Overwhelmingly, consumers say they want e-mails that are relevant to them. Marketers have struggled to know how to fulfill this need. Of course, info on sales and promotions for products...

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Should Integrating Social and E-mail Be a Priority?

Surprisingly, the answer may be no, based what consumers said when asked what motivates them to open and read an e-mail. Only 2% said it was because the e-mails had...

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Why Your E-mails Don't Get Opened

As part of the Manifesto for E-mail Marketers report, one of the first questions asked was, "why don't you open e-mails?" The response was not surprising, as the answer has...

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