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« Consumers Want Deals and Offers in E-mails | Main | Consumers Want Special Treatment » 03/24/2011Personalization Preferences by GenerationRecent research has found that a consumer's desire for personalized communications varies depending on their age. In general, the younger the consumer, the more personalization they want and expect. This may be due to their awareness that technology exists to enable more personalization, or the fact that they feel more engaged with brands in their everyday lives. What do you think the reason is?
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