Should Integrating Social and E-mail Be a Priority?

Surprisingly, the answer may be no, based what consumers said when asked what motivates them to open and read an e-mail. Only 2% said it was because the e-mails had...

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Why Your E-mails Don't Get Opened

As part of the Manifesto for E-mail Marketers report, one of the first questions asked was, "why don't you open e-mails?" The response was not surprising, as the answer has...

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Welcome to the Centre for Digital Marketing Excellence

The e-Dialog Centre for Digital Marketing Excellence provides interactive marketers with strategic guidance and best practices designed to increase customer engagement and improve results. Through independent surveys, proprietary research, and...

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